In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a few diverse examples of how companies demonstrate human-centric marketing including IKEA, Burger King, American Express, and Chipotle.
Innovation can only happen when we meaningfully connect all who are carriers of knowledge and information. We need to bring all the great ideas together that exists in someone’s head or within a team, that unites human beings who work within a community.
Research shows that managers tend to see restrictions and a lack of resources as the main obstacles to innovation — but crises continue to prove the opposite.
What if we thought about events and experiences as content generators that produce enduring, engaging content that can be used for other purposes such as content marketing?
Most companies may claim that they are different from the pack, that their value proposition is unique, that they use different technology, have a unique insight into their consumers, or have a specialized team that can better synthesize all of these inputs and arrives at a superior CX. However, we must ask ourselves if that is in fact true – and what needs to be done in order to create a differentiated consumer experience.
Join Haute Dokimazo’s Liz Lathan and Nicole Osibodu as we break the virtual barrier and collaborate on a story crafting workshop using the Innovator’s Compass! Liz and Nicole are the lead contributors to The 7 Change Actions Module 5, Authenticity.
Let PCMA’s speaker agreement template be your guide. Download our fillable speaker agreement template. Fill it out with your organization’s and speaker’s information, or incorporate it into your existing template.
More than ever, business events industry professionals need to reinvent themselves, their services, and their organizations to be relevant and valuable today and in the future. But the big question remains, what path to follow to begin re-invention and how to go from insight, to ideation, to creation?
The process of finding the right vendor for your virtual event can be overwhelming. We aim to provide a clear roadmap with three steps to success as a guide to help you navigate the frustrating procurement process.
You’ve made the difficult decision to cancel a face-to-face event. Rather than dwell on the disappointment for the attendees, instead think about the possibilities of elements of the event that can still take place digitally. Download this resource to narrow down your search for the right digital event platform.
Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.
Industry leaders from across the globe came together to identify common challenges and a path toward recovery in partnership with PCMA. Explore the insights that led to the three questions that ground our efforts to serve the industry.
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