Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.
The Education Conference Content Committee and PCMA staff combined their notes on the key insights they learned at the conference, along with the actions they planned to take back in the office.
This guide focuses on communications (not operations) although the two are obviously inexorably linked and it is vital that they are joined up. We highlight the two “Rs” – Resilience and Reputation – that should be core to what you do.
Nearly three-quarters of event organizers received a raise over the past year — and their average increase of nearly 7 percent is more than twice the average for North American workers across all industries. But it’s not like they didn’t work for it.
Bitcoin has been making plenty of headlines lately. Will attendees want to start using virtual currency to cover the costs of coming to a conference?
The second Decision to Attend Study survey report – DTA2 – provides extensive insight on what drives attendance.
This report aims to give business events industry professionals information that can help them think creatively and strategically about how to incorporate technology into their events.
This resources provides you with a high-level overview of the recommended steps for creating a long term digital events engagement plan.
This guide will give you an idea of how the Award winning mentor program was created and how you can use that program as a blueprint to creating a Mentoring program with in your association or company. Each organization will have different needs and no two mentoring programs will look the same. But this tool will help you to figure out how to create the program that works for you and give you specific examples from past organizations.
Learn how PCMA has captured over one million incremental dollars and enhanced audience engagement through their six-year digital event strategy.
Virtual speaker management requires more attention to detail than managing face-to-face speakers. You have to overcome both the technical as well as the interpersonal challenges posed by not having the speaker at the event. Use this guide to effectively plan for and manage your speaker to present an engaging virtual session.
With this annual survey, we took a longer look back — over the span of 10 years, from right before the U.S. recession hit December 2007, through post-recession (mid-2009), to the recovery. Remarkably, some metrics in 15 key areas have held steady during the past decade.