You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more.
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more.
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority.
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies.
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up a strategic vision for the future--along with digital touchpoints that keeps consumers coming back for more.
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities.
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become accountable for your commitments.
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute.
Spend an hour learning about the psychology of negotiating and how to find middle ground. Explore feelings generated by negotiating, understand them and point that energy in a positive and productive direction.
This round table conversation will give you an insiders’ seat to connect with tech gurus and learn what solutions they believe will impact the future of digital events. These solutions will illustrate ways to better livestream, extend your reach, improve engagement and increase the value to your audience.
The online world supported by Flash and HTML5 is rapidly evolving. It’s critical for digital event producers to understand this ever-changing landscape. Gain a better understanding of HTML5, Flash and what this mean for your event, understand the differences of leading browsers and what you need to know to best empower your events and help you audience.
One of the initial challenges with digital events is gaining initial support to dive into and get started. During this session we’ll examine case studies demonstrating how several of our digital event strategists successful secured support before, during and after their events along with insider tips to help you secure your own.
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