This one-of-a-kind workshop experience combines design strategies and global trends in the business events industry. Work in teams from ideation to conceptualization, and build a business case for future implementation.
Limited to 20 participants.
Session Type: WorkshopIndividual Session Link
Darren currently serves as the Chair of the Marketing Society and Regional VP of PCMA (Professional Convention Management Association). Darren’s most recent position was Managing Director of Uniplan Hong Kong where he was responsible for driving brand experience transformation and innovation with global brands across Asia including Mercedes, Huawei, Audi, UBS, Google, and Hong Kong Jockey Club.
He has played a key leadership, strategic and client partner role across multiple high-profile global projects, brand campaigns and product launches in Asia. Projects included the highly anticipated Asia debut of the world‘s premier modern and contemporary art show Art Basel, the 5-Star equestrian horse jumping show Longines HK Masters, Formula E Hong Kong, Lumieres HK and the Grand Opening of The Parisian Macau and Studio City.
Darren is a regular and current contributor to industry publications including CAMPAIGN, MARKETING MAGAZINE, CEI, Hong Kong Economic Times, and TTGMice Magazine.
Darren is also holder of more than 60 premiere creative marketing awards including EFFIE, PROMAX, CLIO, WEBBY and CINDY, Event Agency of the Year, MARKETING and CAMPAIGN awards. Was also awarded by Marketing Magazine Event Star for pushing the boundaries of building innovative brand events.
The Parisian Macao Studio 2