The synergistic interaction of brand purpose, audience analytics and experience design is what all event producers strive for. Three brands will share how they weave their stories into behaviour-changing event experiences.

September 24 @ 11:00
11:00 — 11:50 (50′)

Barceló Sevilla Renacimiento Sevilla 2-4

Chloe Menhinick, Ivo Franschitz, Maayke Könemann, Marike Dragt