The Asia Pacific business events sector is currently worth more than US$200 billion and growing rapidly. With this in mind, the Melbourne Convention Bureau (MCB) partnered with the Professional Convention Management Association (PCMA) Education Foundation to commission a research project focused on the Asian corporate incentive travel (CIT) market. Hear key findings on future trends in CIT, learn five ways to create outstanding incentive experiences and understand how meeting planners and destinations can maximize business opportunities.
Presenters: Sherriff Karamat, President and CEO, PCMA and Karen Bolinger, CEO, Melbourne Convention Bureau
Sofitel Bangkok Sukhumvit Foyer
Karen Bolinger, Sherrif Karamat