This is an exclusive workshop geared toward association and corporate executives.

This workshop, led by keynote Rik Vera, will help you rethink and adapt your current model to meet the ever-changing needs of your members and customers. You'll consider how the wave of AI, big data and robotisation can help certain elements of your business bringing you closer to who you serve.

Consider these 3 questions in advance and come prepared to discuss your business model:

What is your value proposition?

Why do your customers/members buy or access your products and services?

How do you attract the attention of your target audience segments?

Clock Hours: .75
Session Type: Workshop

Individual Session Link


Rik Vera



Keep experimenting. That’s part of the message Rik Vera, a change management thought leader and author, delivers when telling business leaders how to survive the day after tomorrow. Rik and his nexxworks business partners, Peter Hinssen and Steven Van Belleghem, inspire companies to lead in the New Digital World, take groups to innovation hubs like Silicon Valley and China, excite frustrated enthusiasts with innovative bootcamps, and — above all — encourage people to get ready for the future. He is the author of “Managers the Day After Tomorrow: Connect to Many, Engage Individuals.”
September 23 @ 12:15
12:15 — 13:30 (1h 15′)

Barcelona International Convention Centre

Rik Vera