Learning Tour: Making a Massive Impact on Sports, Fans and Society

To drive positive change for the sporting world and society FC Barcelona created the Barça Innovation Hub. In the past two years this area has been dedicated to forming strategic partnerships to co-develop, test and launch new products and services leveraging the latest technology and research. You'll gain insight into their key strategic projects and their evolution into becoming a transformative platform for knowledge and innovation.

Includes travel time to and from the venue.

The badge sticker for this Learning Tour is red.

Clock Hours: 2.50
Domain: Domain B: Project Management
Session Type: Learning Tour

Individual Session Link


Marcos Picallo Aguilar



Lawyer, entrepreneur and a professional in the Sports Industry, nowadays Marcos Picallo Aguilar is managing Barça Innovation Hub Universitas as well as the academic and institutional relations of the Barça Innovation Hub. Before joining FC Barcelona he worked in business development for Formula E and Indy Car Series in the US. He also worked in Marketing & PR in the Orange County SC of the USL in California. As well as collaborating in the formation of FEVeS, the Spanish Federation of Videogames & eSports in collaboration with Chapman Group, a Sports Marketing Agency.

He is also Co-Director of the master’s degree in Sports Management in Legal Skills of ISDE and the Global Executive Master in Sports Management with ESADE Business School, both programs are part of the BIHUB Universitas project. He received his bachelor’s in law per the Complutense University of Madrid, diplomate in Marketing per the University Centre Villanueva, master’s in business & Sports Management per the University of California and MBA in Sports Management in the Real Madrid Business School (European University Laureate).

September 23 @ 15:00
15:00 — 17:30 (2h 30′)

Camp Nou

Marcos Picallo Aguilar