Masterclass: Doing Business to Help the Environment and Your Bottom Line

This session is accessible by invitation only.

Members of the Strategic Alliance of the National Convention Bureaux of Europe, with industry partners like PCMA, delivered joint research analyzing European social, political and economic factors, trends and their impact on buyers and suppliers. One finding reveals that lessening the impact events have on the environment and the economic opportunities created from sustainable business practices will receive increased focus in the next few years. Participants will discuss the role the industry and their organisation could play in doing ecologically impactful business that leads to new revenue models, products and services. 

Clock Hours: 1.25
Domain: Domain B: Project Management
Session Type: Masterclass

Brought to you by Scottish Event Campus


Individual Session Link


Katrina Sichel



Katrina is a London-born, now Brussels-based moderator and communications specialist with a degree in Modern Languages from Oxford University. As part of an eclectic career path spanning steel-trading in Africa to business development in the former Soviet States, she spent four years as co-Director of a broadcast PR company. Here she produced news packages for the BBC, Sky News, Channel 4, AP and Reuters, interviewing well-known figures from the arts, sport and political arenas.

Since 2007, Katrina has been moderating events covering diverse topics and policy areas, from R&I, social affairs, development, finance and digitisation, to agriculture, environment, energy, fisheries and health. Alongside, until 2017, she managed the creation and roll-out across Europe of multimedia, multi-lingual communications campaigns targeting the public, and EU and national stakeholders from diverse sectors. Katrina speaks fluent French, rusty Russian and a dash of German alongside her native tongue.

Eric Bakermans



After a successful completion of Hotel University in 1989, Eric started off his career in the hotel industry, soon to be followed by the meetings & events industry when he continued at RAI Amsterdam Exhibition and Convention Centre. Destination Marketing for business events in the Netherlands at the Netherlands Convention Bureau was the start of his career within the national DMO.Eric is now director at the Meetings & Congress department within the Netherlands Board of Tourism & Conventions. Eric has and is holding several board positions within the (inter) national community for marketing business events for a destination. He is a past board member of ICCA, co-founder of the Strategic Alliance of the National Convention Bureaux of Europe and board member of the Dutch Pre-Finance and Guarantee Congress Fund.

Eric has supported numerous national and international associations over the past years and plays a key role in the Dutch and international Destination Marketing Sector for business events. Eric is married and father of three children. He lives in a small town near Amsterdam. In his spare time, Eric is an avid sailor.

Simon Evans, PIEMA



Simon is an experienced project manager of sustainability strategy programmes for multinational companies.

Simon has 10+ years’ experience in the designing, implementation and strategic communication of sustainability strategy for brands who want to maximise positive environmental and social impact. He is also a strategic advisor to Eco-Age, the sustainability and communications consultancy driving positive change through environmental and social strategies/initiatives and awareness raising communications backed by robust science.

September 23 @ 10:45
10:45 — 12:00 (1h 15′)

131-132, Barcelona International Convention Centre P1

Eric Bakermans, Katrina Sichel, Simon Evans, PIEMA