To stay competitive, business event leaders have to connect to many and engage individuals in a rapidly changing business landscape. How do you translate a future-focused mindset into actionable steps to take here and now? Rik Vera will explore macro trends and the mind shift required so you don't make the mistake of designing tomorrow based on what you're doing today. 

Learner Outcomes:

  • Recognize how factors like AI, big data and robotisation are bringing organisations closer to their audiences than ever before
  • Describe four things organisations need to embrace to survive in our new normal
  • Effectively balance the business needs of today and tomorrow to operationalise your current model and prepare for the future

Clock Hours: 1.25
Studio: Main Stage

Session Type:
Areas of Interest:

Individual Session Link

September 23 @ 09:00
09:00 — 10:15 (1h 15′)

Barcelona International Convention Centre