To stay competitive, business event leaders have to connect to many and engage individuals in a rapidly changing business landscape. How do you translate a future-focused mindset into actionable steps to take here and now? Rik Vera will explore macro trends and the mind shift required so you don't make the mistake of designing tomorrow based on what you're doing today. 

Learner Outcomes:

  • Recognize how factors like AI, big data and robotisation are bringing organisations closer to their audiences than ever before
  • Describe four things organisations need to embrace to survive in our new normal
  • Effectively balance the business needs of today and tomorrow to operationalise your current model and prepare for the future

Clock Hours: 1.25
Domain: Domain F: Stakeholder Management
Session Type: Main Stage

Individual Session Link


Rik Vera



Keep experimenting. That’s part of the message Rik Vera, a change management thought leader and author, delivers when telling business leaders how to survive the day after tomorrow. Rik and his nexxworks business partners, Peter Hinssen and Steven Van Belleghem, inspire companies to lead in the New Digital World, take groups to innovation hubs like Silicon Valley and China, excite frustrated enthusiasts with innovative bootcamps, and — above all — encourage people to get ready for the future. He is the author of “Managers the Day After Tomorrow: Connect to Many, Engage Individuals.”

Katrina Sichel



Katrina is a London-born, now Brussels-based moderator and communications specialist with a degree in Modern Languages from Oxford University. As part of an eclectic career path spanning steel-trading in Africa to business development in the former Soviet States, she spent four years as co-Director of a broadcast PR company. Here she produced news packages for the BBC, Sky News, Channel 4, AP and Reuters, interviewing well-known figures from the arts, sport and political arenas.

Since 2007, Katrina has been moderating events covering diverse topics and policy areas, from R&I, social affairs, development, finance and digitisation, to agriculture, environment, energy, fisheries and health. Alongside, until 2017, she managed the creation and roll-out across Europe of multimedia, multi-lingual communications campaigns targeting the public, and EU and national stakeholders from diverse sectors. Katrina speaks fluent French, rusty Russian and a dash of German alongside her native tongue.

September 23 @ 09:00
09:00 — 10:15 (1h 15′)

211-212, Barcelona International Convention Centre P2

Katrina Sichel, Rik Vera