Participate in the “Ideathon,” a larger-scale hackathon where you will co-create solutions to a challenge impacting our organisations. Using a design thinking approach, this session will be structured in six phases: research, empathize, define, ideate, prototype and test. Groups will brainstorm creative solutions in various formats including a top down vs bottom up approach, group vs individual exercises leveraging high and low tech tools.

Learner Outcomes:

  • Walk away with a solution framework compiled by all summit participants.
  • Analyse a data visualisation that delivers guiding steps for your organisation.
  • Adapt this design thinking format to generate solutions for internal or event audience specific challenges.  

Clock Hours: 2.75
Individual Session Link


Oscar Cerezales



Oscar Cerezales, born in Barcelona (Spain), has been working in the meetings industry for more than 25 years. Currently, he is chair of the PCMA APAC Regional Advisory Board as well as Member of the Scientific Board for the Latin American Association of Convention Bureaus. Oscar has also been a member of the Board of Directors for PCMA, chapters of MPI International as well as a Board Member for SITE Latin America.

Oscar currently works at MCI Group, a company with 61 offices in 31 counties and 1,900 talents. MCI Group is dedicated to the organization of congresses and corporate events, consulting and strategic management for companies and associations. After managing MCI Spain, Oscar moved to Sao Paulo, Brazil to manage MCI throughout the Americas region. Oscar currently resides in Singapore and manages the Asia-Pacific region. Oscar has been a professor at universities in Barcelona, London, and Milan. In addition to collaborating with various industry publications. Oscar is the father of three children and loves endurance sports like ultra marathons and triathlons.

September 24 @ 10:30
10:30 — 12:15 (1h 45′)

Barcelona International Convention Centre

Oscar Cerezales