Participate in the “Ideathon,” a larger-scale hackathon where you will co-create solutions to a challenge impacting our organisations. Using a design thinking approach, this session will be structured in six phases: research, empathize, define, ideate, prototype and test. Groups will brainstorm creative solutions in various formats including a top down vs bottom up approach, group vs individual exercises leveraging high and low tech tools.

Learner Outcomes:

  • Walk away with a solution framework compiled by all summit participants.
  • Analyse a data visualisation that delivers guiding steps for your organisation.
  • Adapt this design thinking format to generate solutions for internal or event audience specific challenges.  

Clock Hours: 2.75
Domain: Domain G: Meeting or Event Design
Session Type: Workshop

Individual Session Link

Oscar Cerezales

Oscar Cerezales, born in Barcelona (Spain), is chair of the PCMA APAC Advisory Board as well as Member of the Scientific Board for the Latin American Association of Convention Bureaus. He has also been a member of the Board of Directors for PCMA

Oscar currently works at MCI Group as Global Executive Vice President of the Corporate Division as well as COO of Asia Pacific. MCI is a company with 61 offices in 31 counties and 2,500 talents. MCI Group is dedicated to empower associations, companies and brands to activate their employees, channel partners, customers and members. Creating face-to-face, hybrid and digital experiences.

After managing the Global Association Services Network from Barcelona, Oscar moved to Sao Paulo (Brazil), to manage MCI throughout the Americas region. Oscar currently resides in Singapore and manages the Asia-Pacific region. Oscar has been a professor at universities in Barcelona, London, and Milan. In addition to collaborating with various industry publications. Oscar is the father of three children and loves endurance sports like ultra marathons and triathlons.

September 24 @ 09:45
09:45 — 12:45 (3h)

Banquet Hall, Barcelona International Convention Centre P2

Oscar Cerezales