Trust takes years to build and seconds to break. We are living in a time where people skip ads, doubt brands, and disagree on what the "facts" are. Building trust is key to inspiring your team, driving customer loyalty, even expanding your event reach.

Learner Outcomes:

  • Describe ways to strengthen trust in business relationships
  • Establish a trustworthy working culture and reputation for your organization and leaders alike


Session Type: Concurrent Session

Individual Session Link


Andrew Baxter



Andrew Baxter has been successfully leading major professional services firms for well over a decade. This included time as the CEO at Ogilvy which saw the agency create iconic campaigns such as AAMI’s “Rhonda and Ketut” and Coca-Cola’s “Share a Coke”. He is a sought-after speaker on Marketing and Communications, and in 2017 was awarded the Australian Marketing Institute’s Sir Charles McGrath Award for his significant contribution to the field of Marketing. This, along with 30 plus years’ experience as a non-Executive Director, has proven Andrew to be a strong strategic thinker who drives growth in his own and his clients’ businesses. He’s a respected leader of teams, and a trusted advisor to Boards, CEO’s, CMO’s and CIO’s.
November 7 @ 14:00
14:00 — 14:45 (45′)

The Parisian Macao

Andrew Baxter