If your organisation lacks a sound data strategy you’ll miss opportunities to improve retention and increase engagement. To convert prospects to engaged loyalists analytics can help pinpoint the most effective content and channels. This session will explore the question many companies are asking – how can we extract the right data to determine success and improvement factors when creating live experiences?

September 24 @ 12:00
12:00 — 12:50 (50′)

Barceló Sevilla Renacimiento Sevilla 2-4

Dale Parmenter, Stephen Rose