If you want to launch or grow a health care conference, it is crucial to consider the learning preferences of specific demographic groups. This session will help you increase participation, outcomes and attendance at your next event. In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in health care organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We’ll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won’t neglect Baby Boomers. 

Learner Outcomes:

  • Discuss market data about millennials representing the largest segment in health care
  • Describe preferences of millennial learners and discover how to engage them at events 
  • Explore educational trends for Gen Z that may shape their future event expectations
  • Maximize experience value for current conference participants, primarily Baby Boomers

Clock Hours: 1.0

CMP-IS Domain: Domain G: Meeting or Event Design

Brought to you by VisitDallas

June 12 @ 11:00
11:00 — 12:00 (1h)

Huntington Convention Center Room 26C

Glenn Laudenslager IV, MBA, Nina Taylor, Vincent Polito