Millennials are now the largest generation in the workforce but yet represent a small percentage in most professional associations. We face the hard truths in this session to discuss the long-term viability of associations and what it will take to appeal to this growing demographic. 

Learner Outcomes:

  • Learn how to shape services that cater to the millennial generation and what they value
  • Develop new growth strategies for your association 


Session Type: Concurrent Session

Individual Session Link

November 7 @ 14:00
14:00 — 14:45 (45′)

The Parisian Macao Learning Hub