When it comes to face to-face events and products, several components — organizational needs, emotional reactions, knowledge levels — factor into a well-rounded, universal business model in which one message is conveyed to various international audiences. In this session, we’ll explore where to start with molding your current and future business models to include products and ideas that appeal to numerous international markets, focusing on specific markets in which growth is at a standstill. 

Learner Outcomes:

  • Test campaigns in specific markets before going global, and research different buzz words that resonate globally
  • Analyze how to build digital components into markets that have yet to adopt a digital interface 
  • Use email marketing and website analytics of newly created campaigns to provide activity before and during events

Clock Hours: 1

CMP-IS Domain: CMP Submission Pending

January 8 @ 13:15
13:15 — 14:15 (1h)