20/20 Talks: Expand Your Reach with Captivating Digital Content

A 20-minute lecture then discuss the concept with your peers

If you want to attract a new audience, you have to stop telling the same story, the same way to the same people. Snapchat Influencer and graphic storyteller Geeohsnap will share his tips that have helped some of the world’s biggest brands create captivating, social content. 

Learner Outcomes:

  • Identify the essential components to create attention-getting, visual storytelling
  • Generate ideas on how to create engaging content, including ads, in Snapchat, Instagram and YouTube
  • Strategically leverage social media influencers to tell your brand story faster, to untapped audiences

Clock Hours: .75
Domain: Domain I: Marketing
Session Type: 20/20 Talks

Individual Session Link


Amy Funderburk



Amy Funderburk is a brand communications and marketing expert with more than 25 years’ experience in global corporate functions in the United States and Germany. A U.S. native fluent in German, she has worked at SAP headquarters in Walldorf, Germany, for 21 years.

Amy currently leads the Brand Voice/Naming function at SAP, part of the wider Global Brand team in the SAP Marketing organization. As head of Brand Voice/Naming for the past nine years, Amy is responsible for aligning SAP’s marketing and branding strategy into a consistent and engaging communication strategy. Her team leads efforts for overall naming and top-level positioning for SAP products, services, programs, and major events. Amy helped create the SAP writing style, which works together with corporate brand design to promote a clear, insightful, approachable, and optimistic (CIAO) tone of voice for SAP.

Amy has a dual B.A. degree in English and German languages from Drew University, NJ, USA, and is a happy expat who has made Germany her home.

Geir Ove Pederson



Geir Ove Pedersen a former Graphic Designer from Norway almost discovered Snapchat by a coincidence. Five years later Geir Ove is known as one of the most creative people you can find in the app. With his creator name Geeohsnap he has built himself an impressive portfolio working for many of the top brands in the world. Today Geeohsnap works fulltime as a Content Creator, Social Speaker, Illustrator Artist and runs two popular Snapchat Shows recieving millions of views.
September 23 @ 10:45
10:45 — 11:25 (40′)

211-212, Barcelona International Convention Centre P2

Amy Funderburk, Geir Ove Pederson