A 20-minute lecture then talk through the concept with your peers

Emotional Intelligence is a significant force of change highlighted in PCMA and Marriott's latest meeting and event trends research. Audiences don't want experiences that make them feel lumped by demographic and job function – they want their individual needs addressed. You'll gain insight into the role AI, data from social tools play to create emotional, deeply personal experiences.

Learner Outcomes:

  • Recognise the benefits of understanding your audience holistically not just professionally
  • Describe the difference between traditional and emotional intelligence audience profiles
  • Leverage audience data to better understand what motivates and inspires them

Clock Hours: .75
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Individual Session Link

September 23 @ 12:35
12:35 — 13:15 (40′)

Barcelona International Convention Centre