A 20-minute lecture then talk through the concept with your peers
Emotional Intelligence is a significant force of change highlighted in PCMA and Marriott's latest meeting and event trends research. Audiences don't want experiences that make them feel lumped by demographic and job function – they want their individual needs addressed. You'll gain insight into the role AI, data from social tools play to create emotional, deeply personal experiences.
- Recognise the benefits of understanding your audience holistically not just professionally
- Describe the difference between traditional and emotional intelligence audience profiles
- Leverage audience data to better understand what motivates and inspires them
Clock Hours: .75Studio:
Session Type: Areas of Interest: Individual Session Link
Barcelona International Convention Centre