20/20 Talks: Designing Experiences with Emotional Intelligence

A 20-minute lecture then talk through the concept with your peers

Emotional Intelligence is a significant force of change highlighted in PCMA and Marriott's latest meeting and event trends research. Audiences don't want experiences that make them feel lumped by demographic and job function – they want their individual needs addressed. You'll gain insight into the role AI, data from social tools play to create emotional, deeply personal experiences.

Learner Outcomes:

  • Recognise the benefits of understanding your audience holistically not just professionally
  • Describe the difference between traditional and emotional intelligence audience profiles
  • Leverage audience data to better understand what motivates and inspires them

Clock Hours: .75
Domain: Domain G: Meeting or Event Design
Session Type: 20/20 Talks

Individual Session Link


Kim Myhre



Kim Myhre is an intersectional design thinker, thought leader, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international experience. Kim has a strong background in strategy and planning, creative and talent management. As well as an action-oriented executive with a track record of winning new business, creating results for clients and driving agency growth.

Meredith Rollins



Meredith Rollins, Chief Community Officer, PCMA and Executive Director, PCMA Foundation

As PCMA’s Chief Community Officer, Meredith Rollins leads the community engagement team. The team delivers programs and services that strengthen the connections between PCMA members, facilitate knowledge sharing and advance the network of professionals in the global business events industry. Her key areas of responsibility include community and chapter engagement, volunteerism, research and social impact initiatives.

Rollins joined PCMA in 2007 and held roles in project management, global development and account management with the PCMA partnership program. She was Director of Strategic Development for the Association for Corporate Growth, a global community for middle-market M&A business leaders from 2012 to 2015. Rollins became Executive Director of the PCMA Foundation in 2015.

Rollins received a bachelor’s degree in business administration from University of Illinois at Urbana-Champaign and an MBA from Northwestern University’s Kellogg School of Management.

September 23 @ 12:35
12:35 — 13:15 (40′)

211-212, Barcelona International Convention Centre P2

Kim Myhre, Meredith Rollins