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No Car, No Problem: Navigating Anaheim with Ease

Thanks to multiple airports, an extensive public transportation system, and plenty of rideshare options, Anaheim and Orange County are easy to get to and get around in for event-goers.

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Adjusting Strategies to Changing Business Models

A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.

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Focusing on Mission-Driven Work

Salesforce executive Tiffani Bova’s new book hones in on why giving employees a sense of purpose is critical to an organization’s success.

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How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

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The Future of AI — and Our Jobs

Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.

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How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

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