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No Car, No Problem: Navigating Anaheim with Ease
Thanks to multiple airports, an extensive public transportation system, and plenty of rideshare options, Anaheim and Orange County are easy to get to and get around in for event-goers.
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Adjusting Strategies to Changing Business Models
A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.
Focusing on Mission-Driven Work
Salesforce executive Tiffani Bova’s new book hones in on why giving employees a sense of purpose is critical to an organization’s success.
How AI is ‘Revolutionizing’ Work for This Event Professional
Megan Finnell, director of meetings and conferences for the Medical Group Management Association, is using generative AI tools to ramp up her productivity.
10 Ways to up Your Event Planning Game
We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.
Webinar: PCMA EMEA Meet-Up August 2023: Latest News & Unlocking the Power of AI for Events
How are these AI tools going to help you in your events? “Unlocking the Power of AI for Events” webinar will unravel what cutting-edge AI tech and tools are all about, and introduce you to terms like “GPT” and “LLM” (and what it really means).
The Noisier, the Better at This Event
The Acoustical Society of America members tune in to all kinds of sounds during their conferences.
How 8 Event Marketers Are Using AI Now
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
Young Event Pros: What I Like Best About My Job
Members of the PCMA 20 in Their Twenties Class of 2023 are finding fulfillment in their work in a variety of ways.
The Future of AI — and Our Jobs
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
Bridging the Generation Gap at Events
An intergenerational session at an annual medical conference benefits both junior and senior participants.
How to Engage Next-Gen Members
Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.