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Experiential Marketing and the ‘Future of Meeting and Events’

Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.

A Deep Dive Into Attendee Behavior

Digging for honest attendee feedback, PCMA Foundation and Steelcase went beyond surveys in a study that gauged attendee behavior at Convening Leaders 2019. The results — released at EduCon — hold valuable cues for all kinds of events.

Nominees Sought for 2020 PCMA Visionary Awards

Know an exceptional colleague or friend? Recognize the achievements of innovative, dedicated, and passionate colleagues in the business events industry by nominating them for the 2020 PCMA Visionary Awards.


How to Make the Posters at Your Meeting More Meaningful

An online movement to rethink research posters at medical and scientific meetings has found a following. Here’s the simple way to transform this stock feature of major medical and scientific conferences that has gone viral.


Rx for Better Health: Take 2 Hours Outside

It turns out your mother knew best — spending time outdoors is good for your health. A new scientific paper establishes a minimum requirement for that and gives event organizers reason to reconsider their programs.