Yellow brick road that looks golden, surrounded by flower is leading to a big city on a summer day

Raising Your Reg Price?

Best-selling author, entrepreneur, and marketing expert Seth Godin’s insights on pricing can help event organizers put the question of whether to increase registration costs in a new light.

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An Event Entrepreneur’s Quest to Redefine Belonging

Dan Berger reveals how founding — and selling — an event-planning software company taught him the true meaning of belonging, and how event professionals can apply those lessons to create meaningful connections.

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Social Connection: There’s an App for That

A neuroscientist has developed an app that makes connections between incoming first-year college students with a high likelihood they’ll turn into friendships. Up next: conference participants.

entrance to conventions grouns with COP29 sign

Making Sustainable Events Easier

A new collaboration aims to get a web-based tool developed in cooperation with the United Nations into more organizers’ hands so they can more easily measure and report the climate impact of their events.

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A Slam-Dunk for Accessibility

Before hosting a major wheelchair basketball tournament this year, Richmond, Virginia, worked to make the event welcoming and accessible to all. Here’s what that took.

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How to Promote First-Time Exhibitors

Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.

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