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Lessons in Event Marketing From Taylor Swift

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

Moving Your Meeting Amid Rising Reproductive Rights Concerns

Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to relocate the meeting at the last minute.

From Skeptic to Sought-After TEDx Speaker Coach

Fifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a successful business, helping speakers to focus on what makes their message unique and their presentation authentic.

Computer rendering of the future Cincinnati Convention Center aerial shot

‘Tricky Times’ for Two Convention Centers

How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.

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Designing Events for Synthesis

Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.

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