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In his book Customer Centricity, Wharton’s Peter Fader writes that “in the world of customer centricity, there are good customers — and then there is pretty much everybody else.” He recommends focusing on and investing in retaining the former, while not ignoring the latter.
As part of our 30th Meetings Market Survey, event professionals shared how outside forces and internal changes are affecting how they feel about their jobs, and what worries and excites them about the future.
A nearly 20-foot-tall, 1-ton sculpture made of discarded electronics was the centerpiece of a first-ever Sustainability Village at a global consumer electronics and home appliances trade show.
What three experts predict will happen when artificial intelligence meets event technology.
The International Parking & Mobility Institute puts the pedal to the metal during its annual Parking & Mobility Conference & Expo.
Convention attendees and exhibitors from some non-U.S. destinations have been contending with visitor visa processing times as long as 800 days, negatively impacting international participation at U.S.-based events. New legislation targeting the issue offers some hope.
Association listens to its members — academics and students — and launches its first virtual-only conference that brings the worlds of academia and pop culture together.
The Acoustical Society of America members tune in to all kinds of sounds during their conferences.
In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.
An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.
In a PCMA EduCon panel moderated by Glenn Stress, vice president of global B2B events and programs for Marriott International, a gender-diverse panel discussed barriers that members of the LGBTQ+ community face when traveling to events.
In his PCMA EduCon 2023 session on June 26, Dan Berger identified four belonging personas and how event organizers can consider each when planning an event.
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