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Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

We’re on the Cusp of the Next Gen of Events

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

CL22 registration desk

5 Consumer Trends Having an Impact on Business Events

A recent survey of 25,000 consumers in 22 countries by professional services company Accenture reveals that the pandemic has caused consumers to reevaluate how and what they buy. Here’s what that means for events.

Summit for Democracy

Not Your Average Talk Show

The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged. 

Akshar Patel

Lessons Learned Doing Business During a Pandemic

Akshar Patel, vice president of conventions for AAHOA and one of this year’s PCMA Groundbreaker Award nominees, shares how COVID-19 has allowed him to “learn and sharpen” his skillset as an events executive.