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What Event Sponsors Want

At a Lippman Connects Exhibitor Roundtable session, participants were given benchmarks to understand the new exhibitor landscape — and a simple checklist to help potential sponsors and exhibitors make the decision to invest in their shows.

woman in white halter gown with long black gloves holding award

Academic Conferences Tackle the Taylor Swift Phenomenon

Taylor Swift’s fans are legion, but she has also attracted the attention of academia: In the past six months, two successful academic conferences have been built around discussing her impact on the economy and pop culture.

man with fucsia mohawk in blue suit coat

‘Organizations Don’t Change. People Do.’

Behavioral change management expert Dominic Thurbon on three challenges that leaders who are serious about change must grapple with. He will facilitate a session April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore.

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

conference hall with filled seats and panel on stage

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

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