If potential attendees believe in the value of an event, they’re more likely to attend and share their experience within their network. Leveraging this trust is key for optimal event design.

How to Build a Trustworthy Event

Nearly 400 professionals who attend events told 360 Live Media about what makes them trust — and distrust — events.

Events Industry Mourns Loss of Icon Jo Ann Hoffman

Hoffman, who had a long and varied career in hospitality and the events industry, was known for co-founding MILO, which helped women become more comfortable on the golf course and use the sport to help further their careers.

Illustrations by Celyn Brazier

Meetings in Flux

Results from our recent pulse survey of event organizers reveal a lack of clarity about what sweeping U.S. policy changes may mean for events, what comes next, and how best to move forward. Here’s what some event industry professionals are seeing — and anticipating.

Engaging activations, thoughtful signage, and well-placed networking zones transform create a sense of community at events.

Mapping an Immersive Attendee Journey

A guide to designing an emotionally engaging participant journey, from the first communication announcing your event to well after its conclusion.

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