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Carl H. Winston is the founding director of San Diego State University’s L. Robert Payne School of Hospitality & Tourism Management. He shared with PCMA the following op-ed column.
We asked Sara Ross, an expert on neuroscience and leadership, about the link between our emotions and behavior during the COVID-19 crisis, what we can expect from ourselves and others, and what can help all of us.
Event strategists are being called upon to quickly transform face-to-face experiences into digital events in response to travel restrictions and social distancing measures imposed worldwide due to COVID-19.
Don Neal and Beth Surmont of marketing, strategy, and experience agency 360 Live Media talk about how to approach taking your face-to-face event digital during the COVID-19 crisis — and how that should make your next live event a big improvement over your last one.
Strategists share advice on the PCMA Catalyst forum about what steps they are taking — including invoking force majeure — for events planned in May.
Two experienced business events strategists — PCMA’s board chairs — talk about the stressful process of cancellations, what organizers should be focusing on today, and how this crisis will change the future of events.
As the COVID-19 crisis continues to evolve by the hour, disrupting the business events industry and others, the most important thing we can do is ensure everyone’s health and well-being — and take care of our loved ones.
Explorance, a Montréal-based global software company, converted a three-day meeting to a virtual meeting in one week, using its webinar platform. Here's how it was done.
As last-minute cancellations around COVID-19 increased, some quick-thinking venues and organizers have come up with creative solutions for a big problem — what to do with all the leftover food?
Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.
American Society of Hematology’s chief event strategy officer, Bill Reed, offers guidance on how to take a leadership role during the COVID-19 outbreak.
As more business events consider the legacy they leave for destinations, this Montreal-based startup is looking to turbocharge its efforts with tools borrowed from the startup culture.