Grounds for Gathering

This association for groundskeepers makes it a practice to co-locate their annual event with a trade show, doubling the educational and networking opportunities for attendees.

With Freeman’s support, CES exhibitors built environments that allowed attendees to engage directly with products, content, and brand messaging.

Think ‘Presence’ vs. ‘Space’

Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

Claire Smit

Claire Smith Announces Retirement

The former PCMA Chair of the Board will retire from her position as the Vancouver Convention Centre’s vice president, sales and marketing, in April.

With audiences questioning influencers and AI-created content, live events now stand out as opportunities to learn and connect.

Equip Your Exhibitors

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

Planners said they are leaning into data and ROI-driven decision-making, trying out new pricing or revenue models, reworking events to be more localized or segmented, and reorganizing internally to meet current and potential future challenges head on.

What’s Next?

How planners who participated in our annual Meetings Market Survey are bearing up in an uncertain geopolitical and economic environment and what they think the new year will bring.

Asking the right questions on surveys is the key to collecting actionable data.

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

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