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Carol Wallace, recipient of the inaugural PCMA Groundbreakers Award, talks about her 35-year career that included 24 years as president and CEO of the San Diego Convention Center Corporation.
The way events professionals supported each other in 2020 was “uplifting,” says Kirsten Olean, incoming Chair of the PCMA Board of Directors. Now they need to “embrace that next normal” of digital and hybrid events.
Valerie Sumner, chair of the 2020 PCMA Foundation Board of Trustees, says she is honored to have served when 'we focused on our strength, our resilience, our power to pave our way to the next normal.'
Stuart Ruff-Lyon, 2020 Chairman of the PCMA Board of Directors, looks back on a year of challenges both personal and professional, and the changes the pandemic has brought to the business events industry.
Brian Sullivan, senior national correspondent for CNBC, has come out with five predictions for 2021 — and the first two hold promise for the business of in-person events. Bonus: Another one of his five predictions offers insights and opportunities for savvy business event organizers.
Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in a gray area. And that may be preferable to the alternative — a clear ruling that is not favorable to nonprofits. Here’s what you need to know. (A PCMA White Paper)
In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.
Spoiler alert: the ugly Christmas sweater is here to stay.
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
Large digital meetings have scale, while smaller in-person meetings can deliver serendipity. Hybrid meetings of the future have potential to deliver both, said futurist Mark Pesce.
A recently published study by the American Society of Hematology on who asks questions and when has uncovered a simple tactic to help foster gender equity at scientific conferences.
To create a successful, engaging digital event, it helps to understand that they have as much in common with television broadcasts as in-person events.