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What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.
Whether at events or daily interactions at work, it’s not always easy to make meaningful connections, says Riaz Meghji. Here are some of his pointers for fostering conversation among colleagues and event participants — and why we need to get better about being bored.
As the business events industry — and the workplace as a whole — struggles with staffing shortages, the need to recruit and retain older workers is critical. Some companies are introducing a new perk specifically for that demographic.
A recent analysis of the kind of jobs most likely to benefit from — rather than be threatened by — generative AI reads almost as if the World Economic Forum lifted it from a business event strategist job description.
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
Lego has successfully tapped into the creativity and passion of its fans to bring innovative new products to market. Here’s how associations can follow their lead by leaning into their member community.
A recent ranking of the 30 top U.S. convention centers in The Wall Street Journal is missing input from an important perspective: event organizers.
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
Workers are dissatisfied, but they can’t quite put their fingers on why. Laura Gassner Otting shares how leaders can more deeply engage their employees to not only make them limitless but make their companies and their profits limitless too.
In 2022, the results of Convene’s Annual Salary Survey indicated that while planners were commanding higher salaries on average than before COVID, they felt a greater sense of unrest. Help us understand how event organizers are being compensated — and therefore valued.
Thomas Holl, managing director of the Babbel language learning company, offered insights at IFA Berlin that translate beyond the world of startups.
The PRSA Travel & Tourism 2023 Section Conference’s closing event venue gave participants a sense of the host destination’s past, while a pop-up makers market showcased its present diversity.
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