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Earth Day 2024: Ending Single-Use Plastic
Plastics are one of the most pressing environmental threats we face. And it is a threat that the events industry can do something about.
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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies
A new “Registration Insights Report” from Maritz draws on more than 360,000 attendee registration records over a three-year period to identify new registration booking behaviors, yielding surprising findings about who spends more — early birds or latecomers — at events.
Survey Explores Speaker and Planner Dynamics
The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.
Is the RFP Process for Events Getting Easier or Harder?
A handful of event suppliers and organizers traded their insights on how the RFP process has changed since the pandemic during a session at Business Events Industry Week.
Inside WorldatWork’s Speaker Coaching Program
WorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual conference. That initiative not only transformed the conference but rippled throughout the organization.
From Skeptic to Sought-After TEDx Speaker Coach
Fifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a successful business.
The Anti-Diet Movement on Display at an Event for Dietitians
A recent Washington Post article pointed the finger at a nutrition conference as an outlet for misinformation that can contribute to the obesity epidemic.
Who Is More Creative: Humans or Gen AI?
The thinking about generative AI so far has been that it is best at rote tasks and cannot compete with human ingenuity. But research from The Wharton School and Cornell University suggests otherwise.
What’s Keeping Women out of the Business Events C-Suite?
Women make up 70 percent of the global events industry workforce yet hold only 16 percent of the top management positions, according to a new research report. We talked to Business Events Sydney CEO Lyn Lewis- Smith, who spearheaded the report with the PCMA Foundation, about what can — and should — be done to help women climb the ladder.
What’s in Store for the Events Industry in 2024?
Knowland and ConferenceDirect’s fourth annual “State of the Meetings Industry” report shines a light on planners’ challenges and opportunities, from cost containment to AI adoption.
Ending ‘Manels’ — and ‘Mancasts’
How strongly do women’s own biases contribute to their under-representation in places of power?
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.