Why Your Marketing Needs Nurturing
Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
What Beyoncé and Jay-Z Can Teach You About Digital Strategy
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
5 Event Marketing Strategies to Focus on in 2019
We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.
Expert Advice on Launching New Events, Rethinking Existing Ones
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
3 Lessons From Cyber Monday — And How to Apply Them to Your Event Marketing Strategy
The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.
Thought Leader: The Power of Purpose in Business and Life
Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose.
Two Schools of Thought About Event Marketing Via Email
In email marketing, less is more. Here are two minimalist approaches, each taking an opposite tack.
5 Destinations Using Virtual Reality to Put You in Their Place
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.