In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience.
Joining PCMA is good for you — and the place that hired you. Want to get your company’s support? We’re here to help.
PCMA is more than an association: It’s a dynamo, delivering the innovative events, products and services you need to advance professionally and personally. Here are six ways for a member to get started.
Savvy event organizers use content marketing to generate leads, create engagement, and meet retention objectives. Here’s how to make it work extra hard for you without extra effort.
Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.
Wales marked its patron saint day with events in the U.K. and U.S. aimed at promoting it as a business events destination.
Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.