Email Is Not Free: Here’s What Email Saturation Can Cost You
As event marketers, one of the most important pieces of data we need to collect is our audience’s contact email address — and even more critical is permission to send them communication. Don't abuse it.
FAQs on the CMP
CMP exam-takers inevitably have questions of their own. Here are some answers to the most common inquiries PCMA receives about the Certified Meeting Professional (CMP) process.
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience.
Getting Buy-in: How to persuade your boss to pay for PCMA membership
Joining PCMA is good for you — and the place that hired you. Want to get your company’s support? We’re here to help.
START STRONG: 6 shortcuts to maximize your PCMA membership
PCMA is more than an association: It’s a dynamo, delivering the innovative events, products and services you need to advance professionally and personally. Here are six ways for a member to get started.
Make Your Content Count by Adapting it for Each Platform
Savvy event organizers use content marketing to generate leads, create engagement, and meet retention objectives. Here’s how to make it work extra hard for you without extra effort.
Putting Attendees’ Voices to Work
Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.
A Global Events Push
Wales marked its patron saint day with events in the U.K. and U.S. aimed at promoting it as a business events destination.
Why Your Marketing Needs Nurturing
Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
What Beyoncé and Jay-Z Can Teach You About Digital Strategy
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.