Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.
Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose.
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.