Billie Jean King

Billie Jean King: You Can ‘Change the World’

Even if you were not familiar with Billie Jean King’s monumental tennis career until she took the stage Jan. 8 for PCMA Convening Leaders’ Main Stage event, you are probably now a fan. And not just for her athletic achievements.

Why Your Marketing Needs Nurturing

Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.


Experience Design, Sponsorships Among Hot Braindate Topics at CL19

All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.

Seth Godin

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

social impact

Give Back, Help Out, Pitch In at Convening Leaders

PCMA offers more opportunities than ever to make a difference at Convening Leaders 2019. From volunteer activities to ways to donate and from educational sessions to charity parties, there are plenty of options for philanthropy and fun.

leadership summit

Leadership Summit: Don’t Just Set Strategy, Lead Change

However rapidly things have been changing — get ready, consultant Peter Sheahan, CEO of Karrikins Group, told industry leaders Jan. 6 at PCMA's Convening Leaders 2019. “The last five years have seen the slowest rate of change that you can expect to experience in your lifetimes.”