quotes

Heard Around PCMA Convening Leaders Day 2

PCMA Convening Leaders 2019 delivered some disruptive speakers Jan. 8. Here are some of the quotes that Convene editors heard that resonated with them during the second full day of sessions in Pittsburgh.

German Convention Bureau

German Convention Bureau’s Research Identifies Attendee Types

Three key strategies — adding surprising or disruptive change elements, facilitating effective knowledge transfer, and catering to different attendee needs — create memorable events. Those are among the findings of phase two of “Future Meeting Space,” a research project conducted by the German Convention Bureau (GCB) and funded by the PCMA Foundation. The results were

Town Hall

PCMA Leaders Engage Participants in Town Hall Discussion

PCMA leaders took the stage for a Town Hall conversation on Tuesday. PCMA President and CEO Sherrif Karamat; Board of Directors Chair Claire Smith, CMP, Foundation Chair David Peckinpaugh, CMP, incoming Board Chair Gregory O’Dell, and incoming Foundation Chair Carol McGury, MPS, reflected on the organization’s accomplishments over the past year and shared plans for

Billie Jean King

Billie Jean King: You Can ‘Change the World’

Even if you were not familiar with Billie Jean King’s monumental tennis career until she took the stage Jan. 8 for PCMA Convening Leaders’ Main Stage event, you are probably now a fan. And not just for her athletic achievements.

Why Your Marketing Needs Nurturing

Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.

braindate

Experience Design, Sponsorships Among Hot Braindate Topics at CL19

All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.

Seth Godin

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”