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The Spark
5 Ways to Use the COVID-19 Crisis to Rethink the Association Model
If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.
5 Fatal Flaws of Virtual Events — And How to Avoid Them
Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.
What Can Event Designers Learn From Megachurches?
Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.
10 Best Practices for Communicating About Association Events During COVID-19
Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.
Harness 5 Core Traits to Create Resilient Meetings
Has there ever been a live event, conference, or annual meeting without glitches, choke points, or even downright hair-on-fire problems? You can mitigate them by designing your event to follow the path of least resistance.
How Do You Make Your Annual Event a Success?
Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.
Five Career Lessons From 2019
360 Live Media’s Don Neal reflects on five things he learned over the past year that will shape his approach to life and work in 2020.
Association Renaissance Counting on New Business Model
Associations are at an inflection point. The conditions are in place to make associations more relevant and to provide greater value — but that will require rethinking today’s model.
7 Things That Can Only Happen at a Live Event
Most of our content and connections now come to us virtually, but live events still remain the most powerful medium, says 360 Live Media’s Don Neal. Here are seven reasons why.
Four Tips for Transformational Events
Your attendees pay a high price to go to your events, and they look for more than educational takeaways to justify their investment, says 360 Live Media’s Don Neal.
Three Trends for Better Events
Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.
Two Ways to ‘Engineer the Unexpected’ at Events
If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.