The Spark
Confessions of a Conference Spy
There is only one feedback question about your events that really matters.
5 Lessons for Planners From the SXSW In-Person Experience
Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.
Looking at In-Person Events With a Fresh Lens
The Four Dimensions hold the secret to creating engaging experiences for a new era of events.
How to Build an Event Crystal Ball
The best way to predict the future is to pay attention and be prepared for the “what if?”
Getting Serious About Sustainable Event Design
Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.
How to Plan and Host a Profitable Event With Certainty in Uncertain Times
Five strategies to follow — and four questions to ask — to put your events on a forward track.
If You’re Preparing to Host a Hybrid Event, Stop!
There is no such thing as a hybrid event — there are digital events and in-person events.
The Top 5 Job Skills Every CEO Will Expect
If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.
Why the Digital Hosted Buyer Program Is Your Best Bet
A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.
Why Interest in Virtual Events Is Waning — and What to Do About It
With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.
The One Thing Every Association Must Do Now
In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.
A Hybrid Event Playbook for 2021
The good news is you have more control over your next event than you may think. But you need to develop a strategy.