The good news is you have more control over your next event than you may think. But you need to develop a strategy.

Kimberly Hardcastle-Geddes, mdg’s chief marketing strategist, on why we need to stop thinking about events going back to normal and focus on changing outdated business models.

Neil Brownlee, VisitScotland’s head of business events, on why there will always be a place for face-to-face events, even as we become more used to meeting online — and how in-person events are critical in helping to shape the communities that host them.

The coronavirus crisis is an opportunity to work on strategies that will help you prepare for success during the COVID-19 recovery process.

As face-to-face business events were canceled and postponed during the COVID-19 crisis, many rushed to move their content online. What comes next?

If there is a silver lining to the COVID-19 pandemic for associations, it’s that the current difficult times will lead to a renaissance of mission-driven, membership-based organizations.

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

The timing of recovery is going to be dependent on consumers and businesses having confidence that our cities and venues are safe again.

Here are five characteristics that distinguish successful leadership conferences for women from other kinds of events.

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

Don Neal, CEO of 360 Live Media, offers advice about how associations can best communicate to their members, partners, attendees, and others in a time of uncertainty.

As the COVID-19 crisis continues to evolve by the hour, disrupting the business events industry and others, the most important thing we can do is ensure everyone’s health and well-being — and take care of our loved ones.