Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

Business events professionals may not see themselves as creative types, but now, more than ever, that’s who you are.

With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.

In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing. 

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

Hybrid events are here to stay, and although there is no one-size-fits-all solution to incorporating integrated models, some best practices can help event planners deliver more holistic, omni-channel engagement — and new revenue streams.

In a nutshell, it’s this: Make the decision on the what, how, and when for your 2021 event and trade-show portfolio.

The pandemic has shifted our work and life priorities. Here are some things we’ve started doing while stuck at home that we plan on sticking with.

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.