News & Trends
3 Trends for the Future: Earth as a Stakeholder, Accessible Commerce, and Revolutionary Rest
Managing Editor Casey Gale examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.
Transforming Your Events Business Model
At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.
3 Trends for the Future: Zero-proof Lifestyles, Supercircular Design, and Rewirement
Senior Editor Jennifer N. Dienst examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.
Business Events and Air Travel — a Climate Conundrum
At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming.
Convention Center Veteran Is Making a Difference in her Community
Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
Back to the Future: Revisiting Event Planner Predictions From 2012
A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base.
3 Trends for the Future: Joy Workouts, Cultural Prescriptions, and Rewirement
“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Here are three trends that resonated with Editor in Chief Michelle Russell.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.
3 Trends for the Future: Indigenous Innovation, Temperate Travel, and Ageless Play
“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Convene Deputy Editor Barbara Palmer examines three that connect to business events.
A Master Class on Forgiveness — and How to Hold a Virtual Session
The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.
The Transformation of Business Events
What event organizers have learned about what their audiences want now.