News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

3 Trends for the Future: Earth as a Stakeholder, Accessible Commerce, and Revolutionary Rest

Managing Editor Casey Gale examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.

BY Casey Gale March 3, 2023

Transforming Your Events Business Model

At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.

BY Michelle Russell February 24, 2023

3 Trends for the Future: Zero-proof Lifestyles, Supercircular Design, and Rewirement

Senior Editor Jennifer N. Dienst examines three trends from Wunderman Thompson’s annual “The Future 100” forecast and how they connect to the events and hospitality industries.

BY Jennifer N. Dienst February 24, 2023

Business Events and Air Travel — a Climate Conundrum

At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming. 

BY Michelle Russell February 24, 2023

Convention Center Veteran Is Making a Difference in her Community

Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles. 

BY Jennifer N. Dienst February 22, 2023

Finding Event Registration Patterns

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

BY Christine Shimasaki, CDME, CMP February 20, 2023

Back to the Future: Revisiting Event Planner Predictions From 2012

A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base. 

BY Barbara Palmer February 20, 2023

3 Trends for the Future: Joy Workouts, Cultural Prescriptions, and Rewirement

“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Here are three trends that resonated with Editor in Chief Michelle Russell.

BY Michelle Russell February 20, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

3 Trends for the Future: Indigenous Innovation, Temperate Travel, and Ageless Play

“The Future 100: 2023,” Wunderman Thompson’s annual forecast that identifies 100 trends across industries, is out. Convene Deputy Editor Barbara Palmer examines three that connect to business events.

BY Barbara Palmer February 13, 2023

A Master Class on Forgiveness — and How to Hold a Virtual Session

The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.

BY Michelle Russell February 13, 2023

The Transformation of Business Events

What event organizers have learned about what their audiences want now.

BY Convene Editors February 6, 2023

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