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Roping in a Global Audience
When an Oklahoma City cowboy museum closed its doors to visitors in March due to the pandemic, it found a social media star on the premises to keep its audience engaged.
Smile! How a Photo-Booth Rental Company Reinvented Itself
When the COVID-19 pandemic threatened SnapBar’s bread-and-butter business as an events supplier, its founders pivoted to creating city-specific gift boxes which led them back to events.
‘A Foundation of Values:’ Nightclub-Turned-Event Space Sends Message
Founders of the 74Wythe space in Brooklyn’s Williamsburg neighborhood install mural celebrating New York CIty’s pandemic-time heroes, but commitment to social issues goes deeper than surface.
3 Takeaways from the Republican National Convention
For their national nominating convention, the Republicans used elements of both in-person and virtual events with mixed results.
Most Event Professionals Satisfied With Digital Meeting Technology — But See Room For Improvement
Many digital events rely on two or more platforms to get the job done — planners responding to the latest Recovery Dashboard survey say they are looking for more seamless solutions.
Two Ways MTV’s Video Music Awards Embraced the Moment — And One Way It Didn’t
The MTV Video Music Awards was one of the first major award shows to be held since the COVID-19 pandemic began. Here’s how MTV managed to safely pull off a socially distanced event.
Why Expos Don’t Convert Well to Virtual
The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.
Meals on Wheels
Virtual attendees at the 3rd Annual Food on Demand Conference sought guidance on how to manage the cost of using delivery services with their business so severely impacted by COVID-19.
Risha Grant on Inclusion: ‘Wade Right Into Your BS’
Diversity is not a problem — it’s a strength, says entrepreneur and speaker Risha Grant. “Inclusion,” she said, “is where we suck.”
Clean Bill of Health
The National Cattlemen’s Beef Association was able to safely convene a 450-person face-to-face event using a health-screening tool for attendees.
How Reed Exhibitions is Holding Itself Accountable for Diversity and Inclusion
Reed Exhibitions recently appointed Ron Walden, group vice president of strategic partnerships and activation of Reed Exhibitions USA, as its first global executive sponsor for race.
Scrubbing ‘Cannibalize’ From Our Industry Vernacular
The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in person and a much larger audience experiences the event online — and the two complement each other.