Event Strategy & Design
Transforming a Biennial Congress Into an Annual Global Event
With attendance growing, the International Society on Thrombosis and Haemostasis strategically reshuffled its meetings calendar.
Breakout Room of One’s Own: Medical, Scientiﬁc Groups Creating Meeting Spaces
Medical and scientific organizations are creating their own purpose-built conference facilities — both to host their own programs and generate revenue from other groups.
Where Kellie Shevlin Got the Inspiration for Craft Beverage Expo
Kellie Shevlin, CEM, co-founder and executive director of the Craft Beverage Expo, Washington, D.C., talks about her career path and gives young professionals in the business events industry some advice:
How Do You Handle Special-Meal Requests?
With a growing number of special-meal requests, meeting planners are getting creative to accommodate the needs and preferences of attendees with food allergies or lifestyle and religious dietary restrictions.
A Very Short Guide to Brain-Friendly Meetings
Our brains develop to retain information that seems important and to block out what seems like noise. Here’s how to get — and keep — your attendees’ attention.
How to Make a Memorable Exit
If you’re not thinking about how to end your meeting or event in an emotionally powerful way, you are missing a big opportunity.
Can Attendees Improve Acoustics at Meetings?
Cognitive scientist Josh Mcdermott on why people hear what they do — and why the auditory conferences he attends often have terrible acoustics.
How to Create Good Sound Design in Open-Air Spaces
Audio engineer Steve Bush takes on identifying sound leakage, controlling Reverberation, and finding the right expert.
How One Planner Performed Reconstructive Surgery On A Meeting
Planner Tina Squillante took a standard classroom-style medical meeting and, by applying lessons she learned at PCMA Convening Leaders, blew it out of the water. This is how she did it.