Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How to Help Your Speakers Help You Pitch Your Event

At the Event of the Future, panelists were given a helping hand in crafting a social-media campaign around their discussion topics.

BY Michelle Russell December 8, 2017

How a Livestream Chat Turned Into an Innovative Mobile Meeting

A Montreal-based event professional transformed a digital encounter into a highly engaging face-to-face experience.

December 8, 2017

Cleveland Clinic Drives Innovation at the Huntington Convention Center

The Huntington Convention Center in Cleveland is home to the annual Medical Innovation Summit.

BY Sarah Beauchamp December 5, 2017

DEI Spotlight: Derrick Johnson II, CMP, DES

The director of meetings at the Council of Insurance Agents & Brokers — and member of the PCMA Education Foundation Board of Trustees — believes the DES certification prepares event organizers for a future in which artificial intelligence and holograms will be part of the program.

December 4, 2017

Does Your Meeting Have a Mascot?

How did the European Society for Organ Transplantation build buzz for its 2017 Congress? With a mascot named Gaudino.

December 1, 2017

Merging Innovation With Food Trucks

The Kellogg Company wanted to incorporate food trucks into a sales meeting focused on culinary trends — and tapped a visionary young entrepreneur to pull it off.

BY Corin Hirsch December 1, 2017

“The Real Farmville”

The Huntington Convention Center of Cleveland has its own farm — not to mention a full-time intern who’s helping study bee-colony collapse.

December 1, 2017

Why TR Is Key to the Event of the Future

“Tactile reassurance” is a new way to describe face-to-face events’ value proposition, even into the future.

BY Michelle Russell November 30, 2017

A Highway of Broken Dishes

An initiative at Germany’s Maritim hotels turns broken dishes into asphalt — and that’s just the beginning.

BY Jasmine Zhu November 29, 2017

It’s Within Your Power to Help Stop Human Trafficking

Meeting planners are in a unique position to help identify and confront human trafficking.

BY Barbara Palmer November 28, 2017

DEI Spotlight: Kyle Smith, DES

With digital assistants now helping consumers search for products in stores, it seems likely that they will revolutionize the way attendees look for sessions and networking opportunities.

November 27, 2017

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