Event Strategy & Design
How to Help Your Speakers Help You Pitch Your Event
At the Event of the Future, panelists were given a helping hand in crafting a social-media campaign around their discussion topics.
How a Livestream Chat Turned Into an Innovative Mobile Meeting
A Montreal-based event professional transformed a digital encounter into a highly engaging face-to-face experience.
Cleveland Clinic Drives Innovation at the Huntington Convention Center
The Huntington Convention Center in Cleveland is home to the annual Medical Innovation Summit.
DEI Spotlight: Derrick Johnson II, CMP, DES
The director of meetings at the Council of Insurance Agents & Brokers — and member of the PCMA Education Foundation Board of Trustees — believes the DES certification prepares event organizers for a future in which artificial intelligence and holograms will be part of the program.
Does Your Meeting Have a Mascot?
How did the European Society for Organ Transplantation build buzz for its 2017 Congress? With a mascot named Gaudino.
Merging Innovation With Food Trucks
The Kellogg Company wanted to incorporate food trucks into a sales meeting focused on culinary trends — and tapped a visionary young entrepreneur to pull it off.
“The Real Farmville”
The Huntington Convention Center of Cleveland has its own farm — not to mention a full-time intern who’s helping study bee-colony collapse.
Why TR Is Key to the Event of the Future
“Tactile reassurance” is a new way to describe face-to-face events’ value proposition, even into the future.
A Highway of Broken Dishes
An initiative at Germany’s Maritim hotels turns broken dishes into asphalt — and that’s just the beginning.
It’s Within Your Power to Help Stop Human Trafficking
Meeting planners are in a unique position to help identify and confront human trafficking.
DEI Spotlight: Kyle Smith, DES
With digital assistants now helping consumers search for products in stores, it seems likely that they will revolutionize the way attendees look for sessions and networking opportunities.
ASA Tackles Social Inequality at the Palais des congrès de Montréal
The organization’s 112th Annual Meeting centered on culture and inclusion.