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Event Strategy & Design
Convene TV: What Meeting Trends Are Here to Stay?
What are the new meeting concepts in the hotel industry? Michael Dominguez, senior vice president and chief sales officer for MGM Resorts International discusses the wellness trend — “real wellness,
What’s the Key to Success for Live-Streaming in China?
There’s a big appetite for live-streamed programming among users in the world’s most populous country. But reaching those prospective attendees can be a challenge.
DEI Spotlight: Tahira Endean, CMP, DES, CED
Tahira Endean has managed several digital and hybrid events during her career, but she recognizes that they continue to evolve, so you have to stay on top of the latest tech developments.
Convene TV: Is “Festivalization” the Next Big Thing in Live Events?
What new trend will revolutionize attendee engagement? Michael Dominguez, senior vice president and chief sales officer for MGM Resorts International discusses talks about ‘festivalization’ in live events, and the rewards
Heart-to-Heart With Visit Anaheim and the AHA
Visit Anaheim’s partnership with the American Heart Association, the “Heart-to-Heart” campaign, gives lifesaving training and tools to local schools.
DEI Spotlight: Spotlight: Sina Bünte, DES
When this Amsterdam, Netherlands–based events manager for the International Congress and Convention Association (ICCA) — and member of the 2018 class of PCMA’s 20 in Their Twenties — was recently interviewed by Convene, she said she wanted “to be an expert in the latest technology trends that can be used for events in order to keep on reinventing.” Which would explain why she pursued her DES.
How to Help Your Speakers Help You Pitch Your Event
At the Event of the Future, panelists were given a helping hand in crafting a social-media campaign around their discussion topics.
How a Livestream Chat Turned Into an Innovative Mobile Meeting
A Montreal-based event professional transformed a digital encounter into a highly engaging face-to-face experience.
Cleveland Clinic Drives Innovation at the Huntington Convention Center
The Huntington Convention Center in Cleveland is home to the annual Medical Innovation Summit.
DEI Spotlight: Derrick Johnson II, CMP, DES
The director of meetings at the Council of Insurance Agents & Brokers — and member of the PCMA Education Foundation Board of Trustees — believes the DES certification prepares event organizers for a future in which artificial intelligence and holograms will be part of the program.
Does Your Meeting Have a Mascot?
How did the European Society for Organ Transplantation build buzz for its 2017 Congress? With a mascot named Gaudino.
Merging Innovation With Food Trucks
The Kellogg Company wanted to incorporate food trucks into a sales meeting focused on culinary trends — and tapped a visionary young entrepreneur to pull it off.