Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

Leveraging Word of Mouth to Grow Attendance

The Gleanin platform is designed to turn your attendees into your most powerful marketers.

BY David McMillin April 23, 2018

Two True Digital Event Disaster Stories

A lot can go wrong during a live broadcast. As you look ahead to your next digital event, take a lesson from these two nightmare scenarios.

BY David McMillin April 23, 2018

3 Live-Streaming Lessons from a Massive Music Festival

Looking for lessons to make your digital event more engaging? Check out how Coachella is turning up the volume for fans who can’t make the trip to the California desert.

BY David McMillin April 16, 2018

Karin Weber on Online Education Programs

Karin Weber, associate professor and academic resource director at Hong Kong Polytechnic University’s School of Hotel & Tourism Management, believes the use of online education programs has the potential to bring ‘minds from all corners of the globe together to solve pressing problems.’

BY David McMillin April 16, 2018

Participatory, Por Favor

A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an engaging digital format.

BY Nichole Bernier April 9, 2018

Shameka Jennings on Member Engagement

Within a month of earning her DES certification in 2017, thanks to a scholarship provided by Meetings + Conventions Calgary, Shameka Jennings found a way to put her training to work.

BY David McMillin April 9, 2018

A Next-Gen Approach to Event Design That Doesn’t Rely on Millennials

How one association project manager found inspiration for a long-term digital-event strategy close to home.

BY David McMillin April 2, 2018

Could Micropayments Add up to Big Bucks for Your Live-Streaming?

The National Basketball Association is testing a new 99-cent live-streaming program. It’s a model that could help your digital programs score big.

BY David McMillin April 2, 2018

Is There an Easier Way to Book Small Meetings?

If WeWork was crossed with Airbnb, it might look a lot like Bizly.

April 2, 2018

The Role of Meetings in the Rise of the Selfie

Is the selfie an unintended consequence of meeting technology?

BY Barbara Palmer March 28, 2018

Keep Your Online Attendees Engaged and Make Your Stakeholders Say No

One corporate event organizer’s two-step method for ensuring success at live — and soon-to-be digital — events.

BY David McMillin March 26, 2018

Politics and Regulations Play an Important Role in Your Digital-Event Strategy

What does the future look like for digital engagement? It depends on where your organization operates and your attendees live.

BY Curt Wagner March 19, 2018

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA