Continuing Education

PCMA brings together top speakers to share insights on negotiations, meeting design, the latest event tech trends, and strategically managing events from beginning to end.
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Webinar: What is “Digital for Events”?

Donny Neufuss and Sourabh Kothari outline how event managers can get started with “digital” tools for events, dispel myths about digital, and remove barriers holding you back from delivering successful event experiences.

Webinar: 30 Revenue-Generating Ideas in 40 Minutes

Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Main Stage: Finding Opportunity in Change and Disruption

In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do.

Designing Events to Engage All Demographics While Looking to Future Audiences

In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won't neglect Baby Boomers.

DEI: Secrets to Increasing Reach of Your Events

What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road.

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.

Inside the Reinvention of the Rock & Roll Hall of Fame

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to the region last year.