Using Data to Create Deeper Interactions (PCMAAC18 Session)

Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.

Georgie Farmer

Group Manager, Global Meetings & Events, Microsoft Procurement

Lisa Hopkins

Managing Director, Asia Pacific, BCD Meetings & Events

Sam Lay

Senior Director, CWT Meetings & Events - Asia Pacific

Manu Verma

Director - Meetings & Events, MCI Group India