Asia Pacific Exchange Newsletter

PCMA enables conversations with our Asia Pacific members to build skills and strategies for a dynamic and supportive community. The PCMA Exchange is a monthly newsletter, where we highlight the key events and news from the Asia Pacific region including profiling partners and members, educational opportunities and the latest research.

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LATEST ARTICLES

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Creative Thinking and the Future of Event Marketing

Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
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How an Agrifood Event Is Cultivating Innovation and International Participation

Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
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Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
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Indigenous Artwork Gives Visual Identity to HIV Science Conference

Indigenous Artwork Gives Visual Identity to HIV Science Conference

When the International AIDS Society commissioned a local artist for its conference logo, it did more than honor the Indigenous population of host city Brisbane. It helped raise awareness of that community’s challenges with HIV. 
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Advancing Women Leaders in the Business Events Industry

A new research project looks at the disproportionate lack of women executives in the highest positions in the business events industry.
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Unlock the potential of AI in your event planning and execution!

Unlock the potential of AI in your event planning and execution!

Unlock the power of AI in event management! Join our 'Enhancing Events with AI' course on Feb 26-27, 2024, Sydney.

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