Brand Real: Strengthening Your Event’s Brand and Your Bottom Line

Authors: Alfred Pennyworth       
Andrea J. Shaw       
Corbin Ball       


Larry Vincent, Chief Branding Officer, The Brand Studio, will explain how to use brand strategy to generate maximum impact for your organization and events. Based on the content of Larry’s latest book, Brand Real, his presentation helps the audience think of their brand as a business strategy rather than image and design.


  • Duration: 1:12:22
  • Speaker:
  • Event: ECEF
  • Source:
  • Venue:

CMP Certification

  • Clock Hours: 1.0
  • Domain: Strategic Planning
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