Data Hacked Creativity The Future of Precision Experiences

Data Hacked Creativity: The Future of Precision Experiences

Growth strategist, brand coach, and innovation consultant Amy Blackman will take you behind the scenes of data-fueled experiences, explaining how the predictive insights of artificial intelligence (AI) can drive ideation, creation, and optimization for a proven R.O.E. (Return on Experience).

Hard Data on Room-Booking Behaviors

Hard Data on Room-Booking Behaviors

How can you best plan for today’s attendee booking decisions? This interactive session allows you to dive into the research recently uncovered by PCMA, Hilton Worldwide and NYC & Company. You won’t want to miss this discussion around the results of analyzing millions of check-in/check-out guest records from more than 10 city-wide conventions.

Tamika Catchings

Main Stage: Finding Your Superpowers

We all have superpowers, the challenge is identifying and understanding them. Tamika Catchings — a WNBA champion, four-time Olympic gold medalist and upcoming American Ninja Warrior competitor — shares her inspirational journey of overcoming childhood hearing loss and adversity to become a legend and role model.

Opening Your Eyes to the Microaggressions Around You

Opening Your Eyes to the Microaggressions Around You

Microaggressions can be subtle or unintentional actions or comments that convey prejudice or disdain. In this session, you will begin to explore microaggressions experienced every day, why they occur, and equality solutions to prevent problem behaviors.

Humanizing Customer Loyalty

Humanizing Customer Loyalty: One Unforgettable Experience at a Time

Building a brand that resonates with customers is a simple idea that can be difficult to execute. Brand-experience expert Connie Chi will share examples of how brands successfully connect with customers and how you can level-up yours through pre-event and on-site experiences.

Incorporating Social Impact Into Your Business

Incorporating Social Impact Into Your Business

Social responsibility can do more than just improve the world, it can elevate your brand and inspire change among your team. Learn from a branding expert about small, but effective ways to channel positive association with your brand.

How Movie Studios and Theme Parks Visualize The Latest Event Trends

How Movie Studios and Theme Parks Visualize The Latest Event Trends

Venues play an increasingly important role in engaging business events participants. As the business events industry continues to face challenges in satisfying demands for unexpected experiences, the film and theme park industries are providing solutions through unique environments.