Many conference and expo events struggle with stagnant or declining attendance. Many more are challenged by noisier digital channels and audiences tuning out from marketing messages. Neither marketing nor meeting staff can create success in a vacuum. A more collaborative approach is needed to ensure a healthy and thriving conference. In this session, we’ll work in a roll-up-your-sleeves think tank environment to explore strategies and success examples from some of today’s top event marketing practitioners and help you apply them to your own event and grow attendance/loyalty.
Wendy Holliday Donna Kastner