CEO, Saatchi & Saatchi Australia
Anthony joined Saatchi & Saatchi Australia in 2018 as CEO, which includes offices in Sydney and Melbourne. Prior to that he was Group CEO of Havas Worldwide Australia for 7 years, where his responsibilities covered all Creative (advertising, shopper, activation) and PR agencies.
With 25 years of experience in marketing and communications, Ant has a proven track record of building successful businesses and award-winning campaigns for clients. His career spans stints on the client side as well agency, in Australia and the UK. He’s also worked on pretty much every category imaginable; from banks to beers and chocolate to cars. It’s this experience that gives Ant a unique insight into understanding the needs of clients and how to deliver for them.
Ant’s passion for the work is built on his philosophy that great creative thinking delivers an unfair business advantage. Amongst the many awards he’s won, including 3 Cannes Grand Prixes and a Cannes Gold Effectiveness Lion; he’s most proud to have worked on not one but two campaigns that have won the prestigious D&AD Black Pencil.
Session: Reinvent your Digital Marketing for the Next Normal. 14:45 AEDT.
The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose from. You’ll hear from CMOs who have incorporated innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies.
Other speakers: Lisa Ronson, John Broome, Nicki Kenyon.