Anna Patterson

ANNA PATTERSON

Vice President and Managing Director, George P Johnson Singapore

Anna is both an award-winning Executive Producer and a strategic and intuitive business leader who manages a dynamic team of 64 staff and 30 clients across the ASEAN region.

She has over 20 years’ experience in creating and delivering experiences for the world’s most iconic brands including Nike, Google, Xbox, Marriott International, Toyota, Lexus, Sophos, Porsche, Hyundai, Sony, Panasonic, Linked In, Alibaba, Netapp, Microsoft, BOCOG, and AWS. Prior to joining GPJ, Anna worked in the hotel industry in sales and marketing and held both creative and senior Management positions in a variety of agencies in Australia and China, working with MNC and government clients on a wide variety of B2B and B2C events.

Anna joined GPJ spearheading the company’s focus on production and operations. Under her management, GPJ continues to evolve and expand its client base and offering, winning 11 awards in 2019 for it’s work with the best financial results in the companies 20 year history. Anna’s belief in culture, and empathetic management style is always focused on the team, their aspirations and goals. She prides herself on best practise in creation, planning, production and management of innovative and successful events in APAC.

Anna was recently awarded Agency Leader of the Year by Campaign Asia for 2020 and Industry Icon by The Special Event Asia in 2019.

Session: Event Model Evolution. 13:00 AEDT.

The need to communicate with our partners, colleagues and clients has not ceased in fact it has increased due to the changing engagement landscape. While live experiences have provides that communication gateway, becoming 100% reliant on digital communication has provided challenges for those that not ready to pivot. Hear three experience experts discuss:

  • Reassessing the objectives of the experience: What is the core purpose and how to communicated related messages effectively
  • What event formats translate virtually/on camera and which are those to be careful of
  • Creative engineering: Using ‘virtual’ as a positive experience to connect individuals by thinking outside the box
  • Best practice tips and tricks to engage your virtual audiences

Other speakers: Rebecca Hallett, Lucille Marie Essey.

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