Take your AI expertise to the next level with this advanced Spark Lab session, designed for event professionals ready to maximize the full potential of Spark. Go beyond the basics and explore powerful AI-driven strategies for content intelligence, attendee engagement, and operational efficiency. Learn how to build and deploy AI agents tailored to your event needs—whether it’s automating budget planning, optimizing content curation, or streamlining team workflows.

Through hands-on exercises, discover how to extract deep insights from event data, personalize attendee experiences, and enhance decision-making with AI-powered automation. Walk away with the skills to transform your event planning approach and stay ahead in the AI era. Bring your laptop or tablet for an interactive experience.