Industry Content & Media

5 Steps to Build and Buff Your Personal Brand


January 3, 2017
Have you heard the one about the cobbler’s children? Of course you have because you work in PR. It goes something like this: The cobbler works so hard every day to make shoes for customers that he (or probably she) doesn’t have time to make shoes for his own children. PR pros use this story to describe the gap between what they do for clients and how they handle their own affairs. Frankly, it’s getting a little old.