2018 Barcelona & Madrid Knowledge Exchange Resources

On the 25th and 26th of April, 2018 PCMA and EMA (Event Managers Association of Spain) delivered EMA Talks & PCMA Knowledge Exchange Programmes, interactive education experiences in Barcelona and Madrid. These events convened small, senior-level groups of local business-event professionals who exchanged insights on event safety and crisis communication. After welcoming remarks by EMA vice President, Fernando Sánchez-Mayoral, the participants were briefed on a Cisco Systems crisis management case study followed by an event incident response table exercise. The programmes closed with a presentation of the Crisis Plan Checklist giving participants the opportunity to evaluate their approach against these steps.


    • Nick Willis, Global Protective Services Manager, CISCO Systems
    • Luca Favetta, Regional Business Director, EMEA, PCMA

CISCO Case Study Presentation

Nick Willis, CISCO

Nick shared CISCO EMEA’s crisis management processes at before leading the groups through scenario exercises used at his company to train teams on crisis preparedness. Download his slides for insight into their recent Cisco Live! event at the Fira Barcelona and his golden rules for crisis response.

Crisis Plan Checklist

Luca Favetta, PCMA

Luca walked the group through a crisis plan checklist containing a series of steps to deploy before, during, and after a crisis scenario. Participants had the opportunity to assess the strengths and weaknesses of their own organisation’s safety and crisis communication plan against this checklist.

Key Participant Takeaways

  • Assessing the strengths and weaknesses of your organisation’s crisis safety and communication plan is essential to be better prepared for future scenarios.
  • You have to invest time and resources to create a crisis management plan and train your team regularly. Everyone should understand their role and areas of responsibility in the plan.
  • Decision processes are key – who decides, who is responsible, who communicates and how should be determined in the planning stages before a crisis occurs.
  • Bring stakeholders together regularly to ensure the plan is being executed as agreed upon and in a timely manner.
  • Communication is essential. Craft appropriate messaging for all stakeholders and event participants. Sharing information via social media channels can be done in many ways, guarantee that you have the right message put out there.