80% of PMCA members hold at least one meeting per year that includes exhibits. Do you want to include exhibits at your next event?

The term "exhibits" covers almost any range of displays from simple pre-function area table-tops to elaborate, multi-million dollar trade show booths. Generally, exhibits are money-makers for the event organizer by adding revenue, participation, and visual appeal to an event.

If you've decided to include an exhibition at an event:

• Create a marketing plan seperate from the larger event
• Consider the relationship between the exhibitor and the event
• Consider the opportunities exhibitors are provided by being at the event
• Be able to demonstrate to your exhibitors a positive Return on Investment

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