The Masters Series launched at the 2007 Annual Meeting in Toronto, with the objective of exposing PCMA members to best practices and new ideas on topics that will influence the business of meetings and conventions. Since then, several stand-alone programs have been added throughout the year, in addition to those held at the Annual Meeting. Past topics have covered strategic innovation, emotional intelligence, measuring ROI, green meetings, and the future of work. Mark your calendar now for the following upcoming Masters Series programs in 2008:

Word-of-Mouth Marketing

Tuesday, October 14, 2008: 3:00 p.m. - 5:00 p.m.
Chicago, IL
Register Now

Speaker:
John Moore, Marketing Mastermind Behind Starbucks and Whole Foods

Panelists: 
Greg Fine, CAE, Director of Communications & Marketing and Executive Editor of FORUM Association
Forum of Chicagoland

Maureen Sak, Director of Marketing
National Restaurant Association 

PCMA Online Learning Center: Access Past Masters Series Content Anytime

Following each program, check out the PCMA Online Learning Center, where you can access the content from past Masters Series programs, as well as programming from past PCMA Annual Meetings, the Leadership Conference and webinars.

In this diverse collection, we have compiled the original audio and video recordings of the top-rated educational sessions. Download the contents onto your MP3 player, or view the contents online and discover how emerging world trends are impacting attendance, sponsorship, the bottom-line, and much more.

Connect with Colleagues Before, During and After The Masters Series

PCMA Connect is a safe, online networking community free to all Masters Series registrants. It is designed to help you network with other attendees whom you share common goals, expertise, or challenges to increase your organization's success. Don't miss this opportunity to join online forums.